Fast forward to today, 50 years later, and the legacy lives on through the children of the original members. They continue to honor the tradition that sparked a love for low riding in the heart of East San Jose. Our club remains family-oriented, fostering a sense of community and connection among its members.

For many of us, being part of Chicano's Pride is more than just a hobby - it's a way to deepen our bond with our heritage and our loved ones. As we cruise and listen to the music that our dads used to play, we feel a profound connection to them and to our shared history.

Our vision is to keep the spirit of Chicano's Pride alive, remembering the countless nights when our club would cruise down King and Story, leaving a trail of pride and nostalgia in our wake. We strive to preserve the memories of our founders and the early days of low riding, while continuing to innovate and push the boundaries of what it means to be part of this iconic club.